← Ethereal
Research directions
One experiment is running. The rest are questions we have not answered.
001
Dogs
In prototypeCan physical walks create a digital world?
002
Cats
Concept / Not yet testedCan territory and home experiences create a different type of world?
003
Horses
Concept / Not yet testedCan years of rides become landscapes?
004
People
Concept / Not yet testedWhat happens when the same principle is applied to a human lifetime?
003
The Right to Fade
Early researchCan digital communication be private, temporary and consensual without allowing abuse to escape accountability?
004
Public Pour — The Useful Billboard
Concept / Not yet testedWhat if an advert could quench your thirst? Advertising as public infrastructure.
005
Ethereal Remote — The Last Remote
Concept / Not yet testedWhat if a remote could answer even when its batteries couldn't? Battery-independent findability.
Ethereal is investigating one thing: whether physical existence can leave a meaningful digital landscape behind.