Not Yet
Building what's not yet possible.
Not products. Questions. Each one gets a stage, and each one is public whether it works or not. Some become prototypes. Some stay questions.
Question
Written down. Nothing built yet.
Research
Reading, data gathering, talking to people who live with the problem.
Prototype
Working software, in front of real users.
Reality
In daily use by someone who isn't us.
The Not Yet list
Can a vehicle know whether it can finish its work before it leaves?
Hours, charge, load, route and job economics answered as one decision, before the wheels turn.
Can every object know its next best destination?
Reuse, repair, donate, sell, recycle or dispose — decided from evidence rather than a bin colour.
Can food decide before it's wasted?
A food graph that knows season, storage, substitution and diet, so the answer arrives before the bin does.
Can vehicles become more considerate without becoming autonomous?
Vehicles sharing operational intent — merging, low charge, oversized, stopping — so drivers get a calm suggestion instead of competing for the same gap. Not self-driving. Self-cooperating.
Can the world's best interface disappear completely?
Today: phone, app, menu, settings, search, answer. The question is whether that becomes context, intent, one answer — and whether the app was ever the point.
Can every plant have a living digital twin?
Site, soil, season and history held together, so care advice is about this plant, not plants in general.
Can a room be tuned to how it should feel?
Mapping emotional response against soundscape so a space can be designed against evidence, not adjectives.
Can packaging describe itself?
A pack that carries its own material record, so recyclability is a fact at the kerbside, not a guess.
No prototype yet
Can satellites find litter before people do?
Fly-tipping and coastal litter detected from imagery early enough to be cheap to clear.
No prototype yet
Can every drop of water have a journey?
Source to tap to outflow, recorded well enough that a discharge has an author.
No prototype yet
Can local knowledge become searchable?
What a village, a club or a trade knows, held somewhere other than in the heads of the people leaving.
No prototype yet
Can maps explain decisions instead of directions?
Not the fastest route. The route you can justify afterwards.
No prototype yet
Can technology help creativity without replacing it?
Tools that raise the ceiling for someone already making something, rather than making it for them.
No prototype yet
Can a battery predict its own failure?
Degradation understood per pack and per duty cycle, not per datasheet.
No prototype yet
Can drinking water become affordable anywhere?
Low-energy desalination, atmospheric harvesting and leak detection, measured against cost per litre delivered.
No prototype yet
Can a shower use dramatically less water without sacrificing comfort?
Comfort is temperature, pressure and time. None of those require the volume we currently use.
No prototype yet
Can cities quietly explain themselves?
Roadworks, closures, bin rounds and energy use, readable without a council portal.
No prototype yet
Can infrastructure become self-reporting?
Bridges, pipes and pavements that raise their own condition before someone reports a failure.
No prototype yet
Can tomorrow's materials solve today's environmental problems?
Substitution only counts if the replacement survives the same duty and the same end of life.
No prototype yet
Human problems
Every question above starts as something ordinary that annoys someone.
- Nobody knows what to recycle.
- Drivers don't know if they'll make it.
- People throw away good food.
- Gardeners don't know what to plant today.
- People search ten websites for one answer.
- Nobody can prove what happened after collection.
Moonshots
Further out. Most of these won't become products. Some will.
Universal decision engine
One architecture that answers the next best action in any domain.
Digital twin for every object
A record per item, not per product line.
Roads that charge vehicles
Energy delivered by the surface, not the stop.
Talking cities
Infrastructure that reports its own condition in plain language.
Water intelligence
Every catchment observable in something close to real time.
Biodiversity accounting
Species presence measured continuously, not surveyed annually.
Human knowledge graph
Skills and local know-how captured before they disappear.
Flying freight
Short-hop autonomous cargo where roads are the bottleneck.
Solve something impossible.
Bring us a problem your software can't solve, or a question for the list. We prototype, we test, we learn, we build — and we say when it didn't work.
Send us a question